Resources & Media Kit
Everything you need to understand, cite, and build on the Viewer Economy — definitions, downloads, research, and the official press kit, in one place.
Reports, decks & briefings
Published openly so the category can be understood, cited, and pressure-tested.
Viewer Economy Media Kit
Logos, brand guidelines, boilerplate, and approved language for press and partners.
DownloadThe Viewer Economy: Executive Overview
A 1-page primer for leadership teams evaluating the participation model.
DownloadParticipation Value Index — Methodology
Full methodology and replication notes for the PVI framework.
DownloadState of the Viewer Economy 2026
Our flagship annual report on the emergence of the category.
DownloadInvestor Briefing Deck
The economic case for the Viewer Economy, formatted for investment teams.
DownloadGlossary & Style Guide
Canonical terminology and usage for writing about the Viewer Economy.
DownloadThe language of participation
A shared vocabulary for a shared category. Search by term or definition.
- Viewer Economy
- An emerging model of media in which audiences move from passive viewers to active participants who share in the value they help create.
- Participation
- Productive audience action — discovery, curation, voting, referral, advocacy, and community building — that generates measurable value.
- Participatory Value
- The quantifiable contribution an audience member makes to a platform's reach, signal quality, and durability.
- Participation Value Index (PVI)
- A proposed, falsifiable framework for scoring participatory value across reach, signal, and durability dimensions.
- Discovery
- The act of surfacing and identifying valuable content before it reaches scale, a core form of participation.
- Advocacy
- Referrals, invitations, and reputation-backed recommendations that expand an audience at low marginal cost.
- Governance
- Voting, ranking, and collective decision-making through which a community steers the media it supports.
- Audience Equity
- The principle and mechanisms by which participants share in the upside of the value they generate.
- Attention Economy
- The prior model that treats audience attention as a resource to be captured and resold, returning little to the audience.
- Creator Economy
- The model that turned individuals into media businesses, empowering creators but largely excluding audiences from value exchange.
- Founding Participant
- A company helping establish the Viewer Economy by building products that reward audience participation.
Frequently asked questions
What the Viewer Economy is, how it differs, and how to take part.
Neither. The Viewer Economy is an industry movement and a category — a shared framework for understanding the next evolution of media. Many companies are helping build it; no single company owns it.
Brand basics for press & partners
Use the assets below to write about, reference, or co-market the Viewer Economy. For full logo packages, boilerplate, and usage guidelines, download the complete media kit above.
Press & media inquiries: contact our team or email hello@viewereconomy.com.
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